![]() Then someone reads all the data text and manually assigns a value or values to each response.The list of categories and their associated codes is known as a code frame. For example, for the question asked about attitudes to Tom Cruise, the categories may be: 1. One or two people read through some of the data (e.g., 200 randomly selected responses), and use their judgment to identify some main categories. ![]() The traditional approach to analyzing text data is to code the data. How do you analyze free-form text data? 1. There are three main ways of analyzing such data: coding, text analytics, and word clouds. The data generated from these questions is known variously as text data, free-form text data, verbatims, and open-ended data. For example, a question may ask “What is the first brand that comes to mind when you think of insurance?” or “What don’t you like about Tom Cruise?”. What is Free-Form Text Data from Surveys?Ĭustomer feedback surveys often allow respondents to answer questions in their own words. But how do you analyze the free-form text data from your survey? I'll show you three different methods and explain when you might want to use each. You want to give your survey respondents the opportunity to answer open-ended questions or elaborate on their responses.
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